According to the American Academy of Pediatrics, 87% of all pediatric visits are conducted in
private practices. Needless to say, there is a multitude of pediatric practices across the nation–
all of which are actively trying to grow and expand their patient pool. With a fair amount of
competition existing already, it is important to take note of specific factors that can help your
practice flourish. These factors can benefit the reputation and success of your pediatric private
One of the most important factors for expanding a pediatric practice is the reputation of the
practice’s physicians, nurses, medical staff, and performance in general. Bedside manner is
extremely important, especially in pediatrics, because parents only want professionals with
whom their children feel comfortable. High quality bedside manner as well as an overall
pleasing atmosphere to the practice will lead parents to give good reviews to the people they
know as well as on online medical review websites. Your practice’s word-of- mouth reputation as
well as its online reputation are extremely important in terms of attracting new patients and
gaining multiple referrals from current patients.
The location of a pediatric practice plays a big role in the growth and development of that
practice. Pediatric practices situated in plain sight on busier streets are much more likely to
thrive than those situated off of an abandoned dirt road. Parents do not want to drive to
Timbuktu in order to get their child to a medical appointment. They instead prefer practices in an
optimal location within their current community. Thus, location is a major factor in the growth of
the practice and should be treated as such. Also, once you have found the best location for your
practice, please make sure that the sign for your practice is big enough to see clearly from the
street. A simple task, but you would be surprised how many times it is overlooked.
Hours of Availability
The number of hours and days on which your practice is open can play a large role in
determining the growth rate for your business. Parents with busy work schedules will appreciate
the flexibility of an office that provides night and weekend hours. Offering this versatility of hours
and schedules for your pediatric offices will allow them to grow by attracting more parents to the
Electronic Medical Records
In the age of the computer, it has become increasingly important to optimize processes through
the use of technology. In terms of a pediatric practice, this optimization can occur with the use of
an electronic medical record system. Using an EMR in place of paper charts will make your
practice more efficient and keep your patient data more secure. Efficiency and security are two
things highly scrutinized in a pediatric practice by potential parents. By maximizing these two
factors, you can obtain more patients to expand your practice.
Patient portals are a streamlined application that typically allow patients to directly contact the
practice, schedule appointments, cancel appointments, receive appointment reminders, and ask
questions. Making this resource available to patients in your practice can add to the list on
benefits that you provide to them.
Becoming an active part of the community is very important for the success of a pediatric
practice because this connection can promote your practice to more and more families. Taking
part in charitable organizations, fundraisers, fairs, etc. can build the rapport your practice has
with the people living in the area. Creating a better “family-feel” to your practice will only improve
how potential patients and parents see you.
It is important to get the name of your practice out in the world for everyone and their mother
(literally) to see. The more people see your practice, the more likely they will be to call for a
consult or consider you as an option to treat their children. Tangible ads, such as billboards,
newspaper spaces, flyers, or mail can be effective, but in this era, the internet is your most
powerful tool. Purchasing ad space on sites that potential parents of your practice would most
likely visit can put your name out to the right audience.
Adding on to the topic of internet advertisements, social media can be a powerful tool for
growing your practice as well. Social media is also a way to spread the word about your
practice, but in a fashion much more enticing than simple ads. Creating a Facebook or Twitter
account for your practice can create a more personal feel to your practice. Keeping these pages
updated with practice news or events can garner the interest of many potential parents who are
engaged on these social networking sites.
In closing, there can be many more factors that influence the successful growth of pediatric
practices, but the ones discussed above are the major aspects. Investing the time into these
factors can truly help a practice’s growth and success for the long run.